3 Tips to boost your e-commerce sales trough product photography.
Updated: Nov 25, 2020
Improve Your E-Commerce Design With Brilliant Product Photos
How many times have you come across beautiful pictures of a product and felt the need to purchase it? How many times have you thought questions like: “how can a picture be so relevant for my business? Or...”Will a stunning photograph of my product help to improve my sales?
The answer is yes! It will. A beautiful image will help you to sell your product.
Probably you are curious to understand why.
In this post, I will examine all the aspects that will improve your product sales:
Why Product Photography is relevant for your e-commerce
Samples of different types of product photography
How to choose the right photographer for your business.
The future scenario sees the new trend in shopping, turning into online sales and click to collect points.
How do these new scenarios affect retailers and e-commerce? What do you need, to achieve a successful business?
How will product photography help to answer all those questions?
Let us start and have a look together at some numbers:
As shown in this chart, 94% of online buyers say that photo quality is the most important, factor in an online sale.
Maybe you are asking why?
A study conducted on buyers psychology has shown that 93% of the most engaging posts on Facebook includes images, a trend which sees similar results across other social media platforms. Following a study conducted by PR News, online content with beautiful images gets 94% more views than those without pictures.
Did you know that almost two-thirds of people, according to Trend Reports, is between 65 and 85 per cent, describe themselves as visual learners?
Now it is easy to understand why a beautiful picture is so engaging.
But it is not just the content, as the actual size that result to be attractive.
Recent studies show that the size of the images it is relevant to the overall customer online experience.
In an A/B test ran by conversion rate optimisation agency, blowing up images of products on their website led to a 9.46% increase in sales.
Another factor to consider is the variety of pictures showing the product. A recent survey shows that a product with multiple views available gets more favourable ratings and reviews.
Have a look at these two examples:
Pictures showing more angles and details of the goods will drag the customers in a 360º experience that will make them feel close to the product.
Images do much more than paint a nice picture, they act as storytellers, and create feelings.
Using images that appeal to the customer emotions shows a 63% increase in visitors clicked on the button to start the buying process.
Hence it is essential to use images that appeal to customer emotions.
Why? Well, create a connection with potential buyers is very important.
The emotional part of the experience is one of the keys to explaining why a variety of photographs will help your sales.
“ Picture has a huge impact on sale when it comes to fashion. You buy the product not only for what it looks like but for the emotions that the product conveys to you and that you want to convey through the product”,
said Morgan Hermand-Waiche, CEO of Adore Me.
Another study shows that 78% of online shoppers want photographs to bring products to life, hence creating vivid and intense product photos have become increasingly popular in recent years.
With this increasing popularity has come a rise in the use of nature and landscapes in product photography.
Have a look at those two images and how the impact of the same product vary simply introducing a different background such as nature.
You might notice that in the last few years a lot of companies opt to combines different style of photographs to offer a complete experience to the customer.
Even in a platform such as AMAZON where the white background it is a must, with the description of the product, you will find more pictures, creative ones, with natural elements and or models, depend on the product and what the brand wants to tell with their product.
The customer wants to feel part of the experience, especially in times like this one when due to lockdown, the only option available is e-commerce.
Simulation of reality in a virtual shopping experience is fundamental. What creates this journey are images.
Now it is the moment to talk about the last point, how to choose the right photographer for your business.
Check on google search, go to the photographer company website and check their portfolio.
There is anything that you like? Anything that makes you feel emotionally involved? If the answer is yes, then try to imagine if between any of the style used there is anything that will match your brand. If on the other hand there is nothing matching your product but you still love their images, do not be afraid to contact them and ask for some samples that will resemble your brand.
Do not ignore to read about the company background in their "about us" page.
Read the testimonials and google reviews., clients experience will help you to understand, which one is the right photographer for your business. 10 detailed reviews will tell you more than you think.
If you have any question or you want to read more about this topic send an email, I am more then happy to help.